Chadwick’s Craft Kitchen & Bar
Making the best of a bad situation after a major flood, Chadwick’s Craft Kitchen & Bar thought it was time to renovate all facets of their business: interiors, brand identity, menus, and even a name change (formerly Fanny Chadwick’s).
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The popular Annex restaurant was known for serving up latin inspired comfort food and diner fare, so it only made sense to build their identity around a classic diner aesthetic.
A vintage inspired typeface was used to create the logo in a classic black, white and red colour palette, while a ‘hand written’ script typeface, reminiscent of daily specials boards and hand painted signs, appeared in menus and other interior signage.
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Scope: Creative Direction, Branding, Menus, Apparel, Merchandise and Interior & Exterior Signage
Client: Chadwick's Craft Kitchen & Bar