Utilizing bold type and a neutral colour palette, Morris Design achieved a visual identity that read as both strong and dependable, while still being high-end and luxurious.

The logo was comprised of a wordmark and icon, to be paired together or used separately, giving the company versatility to use across a variety of brand applications.

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Scope: Creative Direction, Branding, Print Collateral and Work Apparel

Client: Kangas Construction Corp.