Autonomy Insurance
Autonomy is a Toronto-based Insurtech startup bringing on-demand, mobile-based auto insurance to Ontario. A ‘pay as you go’ insurance option ideal for infrequent drivers, customers only pay for insurance on the days they drive.
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Working closely with Autonomy’s CEO over 12 months, Morris Design created its brand identity, made investor and industry presentations and designed their initial app mockups.
A bright colour scheme was developed to project a fun, friendly attitude, while imagery was carefully chosen to represent the diverse demographics and lifestyles that make up Autonomy’s potential customer base.
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Scope: Creative Direction, Branding (excluding logo), Brand Guidelines, App Mockups, Presentations and Promotional Items
Client: Autonomy Insurance Inc.
